Jivox has also extended the interactivity available on Jivox' in-banner video ads to in-stream video ads. Publishers will now be able to embed Jivox's "in-stream ad plug-in" into a content player to easily serve a video ad in-stream, with full interactive and analytic capabilities.

Ads created using the Jivox platform, whether for in-stream or in-banner placement, go far beyond the initial concept of "TV commercials online." They directly engage and instantly measure viewers' response by tracking their interactions.

Jivox also announced today that it has added new social media sharing capabilities to the platform, enabling users to embed interactive ads on 40 social networking sites. This extends their trend-setting 'Upload to Facebook' interaction.

Naren Nachiappan, MD India, Jivox, said in Bangalore on Monday "With our latest release, digital agencies are not limited to a small set of vendor provided interactions, but have an unlimited capability to build custom interactions that are tailored to the requirements of the campaign objective."